{"id":2421,"date":"2019-12-17T11:38:21","date_gmt":"2019-12-17T11:38:21","guid":{"rendered":"https:\/\/unfamo.us\/?p=2421"},"modified":"2020-02-02T14:26:11","modified_gmt":"2020-02-02T14:26:11","slug":"epic-leadpage-asics-christmas-competition","status":"publish","type":"post","link":"https:\/\/unfamo.us\/epic-leadpage-asics-christmas-competition\/","title":{"rendered":"Lead capturing: Asics Christmas Competition"},"content":{"rendered":"\n<p>End of year is always busy in marketing, so we don&#8217;t always get a chance to look around and take in what everyone else is up to, but I came across this gem of a promotion by ASICS <em>(thanks to my mate <a href=\"http:\/\/digitalbypaul.com\/\">Paul<\/a>)<\/em> and thought I&#8217;d share it.<\/p>\n\n\n\n<h2>The Win ASICS Gear Competition<\/h2>\n\n\n\n<h3>The basic details:<\/h3>\n\n\n\n<ul><li>The competition ran for 15 days. <\/li><li>A winner is drawn every 24 hours. <\/li><li>Because it&#8217;s drawn every 24 hours there&#8217;s always a sense of urgency.<\/li><li>Compelling, yet an inexpensive competition for Asics to run.<\/li><li>After entering, you&#8217;re given a unique share link which gives you more chances to win. Instant viral effect.<\/li><\/ul>\n\n\n\n<h3>The website:<\/h3>\n\n\n\n<p>No distractions, easy to complete, beautifully designed. I love how it captures important data about users without being intrusive.<\/p>\n\n\n\n<p><strong>1. The opening competition screen<\/strong> &#8211; No BS intro, countdown clock and prize winners below the fold.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1500\" height=\"1316\" src=\"https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-1-1.jpg\" alt=\"Asics Comp 1\" class=\"wp-image-2453\" srcset=\"https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-1-1.jpg 1500w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-1-1-300x263.jpg 300w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-1-1-768x674.jpg 768w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-1-1-1024x898.jpg 1024w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-1-1-437x383.jpg 437w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<p><strong>2. Men&#8217;s or women&#8217;s draw<\/strong> &#8211; Gives a chance to collect the lead&#8217;s gender.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1500\" height=\"1035\" src=\"https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-2.jpg\" alt=\"Mens or womens draw - collects the gender of the new subscriber.\" class=\"wp-image-2445\" srcset=\"https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-2.jpg 1500w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-2-300x207.jpg 300w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-2-768x530.jpg 768w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-2-1024x707.jpg 1024w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-2-437x302.jpg 437w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<p><strong>3. Gear type selection<\/strong> &#8211; Determines the persona of the subscriber<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1500\" height=\"1035\" src=\"https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-3.jpg\" alt=\"Gear selection - determines the persona of the subscriber\" class=\"wp-image-2446\" srcset=\"https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-3.jpg 1500w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-3-300x207.jpg 300w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-3-768x530.jpg 768w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-3-1024x707.jpg 1024w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-3-437x302.jpg 437w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<p><strong>4. Prize selection<\/strong> &#8211; Capture the types of products the new lead will buy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1500\" height=\"879\" src=\"https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-4.jpg\" alt=\"The prize\" class=\"wp-image-2447\" srcset=\"https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-4.jpg 1500w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-4-300x176.jpg 300w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-4-768x450.jpg 768w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-4-1024x600.jpg 1024w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-4-437x256.jpg 437w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<p><strong>5. The form<\/strong> &#8211; captures details and interests, requires them to subscribe to ASICS. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-5.jpg\" alt=\"The form to capture details, captures interests.\" class=\"wp-image-2448\" width=\"1500\" height=\"1032\" srcset=\"https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-5.jpg 1500w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-5-300x206.jpg 300w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-5-768x528.jpg 768w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-5-1024x705.jpg 1024w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-5-437x301.jpg 437w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<p><strong>6. Competition entered<\/strong> &#8211; has a share URL which allows you to triple your entries, and Facebook and Email share shortcuts. Instant viral effect. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1500\" height=\"908\" src=\"https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-6.jpg\" alt=\"Competition entered - has a share URL, and Facebook and Twitter share shortcuts.\" class=\"wp-image-2449\" srcset=\"https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-6.jpg 1500w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-6-300x182.jpg 300w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-6-768x465.jpg 768w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-6-1024x620.jpg 1024w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-comp-6-437x265.jpg 437w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<h3>The follow-up email:<\/h3>\n\n\n\n<p>The day after the competition ended, we get this email &#8211; and you open it because you think &#8211; <em>hey maybe I won?!<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-email-comp-scaled.jpg\" alt=\"Asics Email Comp\" class=\"wp-image-2451\" width=\"293\" height=\"640\" srcset=\"https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-email-comp-scaled.jpg 1173w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-email-comp-138x300.jpg 138w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-email-comp-768x1675.jpg 768w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-email-comp-469x1024.jpg 469w, https:\/\/unfamo.us\/wp-content\/uploads\/2019\/12\/asics-email-comp-437x953.jpg 437w\" sizes=\"(max-width: 293px) 100vw, 293px\" \/><\/figure><\/div>\n\n\n\n<p>Woohoo, you save Save 30% &#8211; everyone&#8217;s a winner! <\/p>\n\n\n\n<p>It&#8217;s possible that other people got different emails based on their activity and I think the email could probably be more personalised using the data that was collected, but I love how simple and effective it is. It&#8217;s a great closer. <\/p>\n\n\n\n<h3>Conclusion:<\/h3>\n\n\n\n<p>I thought it was executed brilliantly. Couple this promotion template with Facebook\/Instagram ads and you&#8217;re on fire. I would like to build and use this template myself in the not too distant future.<\/p>\n\n\n\n<p>I&#8217;ll be keeping an eye on ASICS promotions for inspo \ud83d\ude0a <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>If you would like to see more posts like this, <\/strong><a href=\"https:\/\/www.getdrip.com\/forms\/89168819\/submissions\/new\"><strong>please join my mailing list<\/strong><\/a><strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m sorry, but I&#8217;m a massive geek for this type of stuff &#8211;<br \/>\nA simple promotion \u2705, generating huge amounts of leads \u2705 for minimal cost \u2705, collecting loads of valuable data \u2705 without being intrusive \u2705.<\/p>\n","protected":false},"author":1,"featured_media":2490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"hashtags":[],"acf":{"email_image_for_post":false},"_links":{"self":[{"href":"https:\/\/unfamo.us\/wp-json\/wp\/v2\/posts\/2421"}],"collection":[{"href":"https:\/\/unfamo.us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unfamo.us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unfamo.us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unfamo.us\/wp-json\/wp\/v2\/comments?post=2421"}],"version-history":[{"count":0,"href":"https:\/\/unfamo.us\/wp-json\/wp\/v2\/posts\/2421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unfamo.us\/wp-json\/wp\/v2\/media\/2490"}],"wp:attachment":[{"href":"https:\/\/unfamo.us\/wp-json\/wp\/v2\/media?parent=2421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unfamo.us\/wp-json\/wp\/v2\/categories?post=2421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unfamo.us\/wp-json\/wp\/v2\/tags?post=2421"},{"taxonomy":"hashtags","embeddable":true,"href":"https:\/\/unfamo.us\/wp-json\/wp\/v2\/hashtags?post=2421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}