Hi hi, I’m Mike.
Thanks for stopping by my blog.
a little background on me…
Over the past 18 years, I’ve been a bit of an all-rounder in the Web world. Mainly focusing on front end design and development.
Over the past few years, my core focus has moved more toward email marketing, marketing automation and personalisation. I would have never expected myself to move into email a few years ago, I honestly would have shuddered and thought it was just email templates and shotgunning broadcasts every other day (yawn).
Also, this area has always been dominated by SalesForce consultants who were in their own bubble, with their stuffy, slow systems and ridiculous terminology. So yeah, I steered clear, but over the past few years new automation systems have been reaching out to smaller internet marketers and the automation industry is booming. It’s actually an exciting area to be in and there is so much to be done.
So this blog, I needed a place to share my side projects and enjoy sharing my discoveries with other creators in the area, so that’s why I’m relaunching my blog.
Last modified: April 2, 2020